PCB Sales MasteryAlteraFlex Circuits

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PCB Sales Mastery

17 modules, in order. Pick up where you left off.

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Module 1 12 min

What Is a PCB and Why Should You Care

The plain-English definition of a PCB and why every electronic product needs one.

Module 2 10 min

A Short History of Circuit Boards

How PCBs evolved from hand-wired chassis to modern multilayer boards — and why reshoring matters now.

Module 3 14 min

PCB Anatomy 101 — What a Board Is Made Of

The layer cake: silkscreen, soldermask, copper, substrate, prepreg — plus the specs customers actually mention.

Module 4 12 min

The Many Types of PCBs

Rigid, flex, rigid-flex, HDI, RF, heavy copper, metal-core — the categories you'll meet in the wild.

Module 5 10 min

PCB vs PCBA — What You're Actually Selling

The bare board vs assembled board distinction — and why it changes deal size by 5–50x.

Module 6 16 min

How a PCB Gets Made (The Manufacturing Process)

Files, fabrication, assembly, and the IPC quality classes you'll be asked about constantly.

Module 7 12 min

Where PCBs End Up — Industries and Applications

Consumer, industrial, automotive, medical, aerospace, telecom, energy, IoT, lighting — and what each segment cares about.

Module 8 11 min

The PCB Industry Landscape

The global market, the supply chain, the major players, and the four biggest tailwinds right now.

Module 9 12 min

Who Buys PCBs — Target Companies

OEMs, EMS providers, and startups: who they are, how they buy, and where to find them.

Module 10 11 min

Who to Talk To — Decision Makers and Buying Roles

The five roles in every PCB buying committee — and which one to call first.

Module 11 14 min

Pricing, Order Sizes, and What Sales Numbers Look Like

What drives PCB and PCBA pricing, NRE, deal sizes, and what year-1 to year-3 revenue looks like.

Module 12 12 min

Prospecting — How to Find PCB Buyers

Cold, warm, and inbound sources, the 200-account target list, and the events worth attending.

Module 13 13 min

Outreach — Cold Email, LinkedIn, and Phone

An 8–14 touch cadence across channels, with templates for engineers, buyers, and voicemails.

Module 14 13 min

Discovery and Qualification — Asking the Right Questions

Six discovery areas, MEDDPICC qualification, and the red flags that mean walk away.

Module 15 12 min

Quoting — From RFQ to Purchase Order

Your internal quoting process, what makes a great quote, and how to negotiate without giving margin away.

Module 16 11 min

Objection Handling and Closing

The most common objections in PCB sales — and the responses that move deals forward.

Module 17 11 min

Account Management, Forecasting, and Long-Term Success

From first PO to a multi-million-dollar account: forecasting, growing, and not getting fired.