Resources

Industry trade publication covering PCB fabrication news, technology, and market trends.

Sister publication to PCB007, focused on SMT assembly and electronics manufacturing services.

Long-running trade publication covering assembly processes, equipment, and industry news.

The standards body for the electronics manufacturing industry. Essential for understanding quality classes and certifications.

North American manufacturer directory — invaluable for building prospect lists.

Accessible articles on PCB design and manufacturing fundamentals — great for new salespeople.

Industry association with local chapters running monthly events. Great for face-to-face networking.

The classic reference textbook by Clyde Coombs covering everything from materials to assembly.

B2B sales classic by Matthew Dixon — the framework for selling complex technical products to buying committees.

Neil Rackham's research-backed methodology on discovery questions — directly applicable to PCB sales calls.

Hardware engineer who explains PCB design concepts in approachable video form.

Long-running electronics channel with practical content on board design, debugging, and teardowns.

PCB design and signal integrity tutorials from a hardware engineer — useful for understanding what your customers care about.